Beyond Distinction in Turbulent Times

podcast artwork

Podcast by Scott McKain

Beyond Distinction in Turbulent Times

In a volatile economy, most businesses react the same way — they cut back, blend in, and hope to ride out the storm. But in times of uncertainty, blending in is the fastest way to disappear. In this four-part series, internationally acclaimed speaker and business advisor Scott McKain reveals how to rise above the noise, create competitive separation, and earn lasting customer loyalty — even when the marketplace is under pressure. Drawing on decades of research, global speaking experience, and real-world case studies, Scott shares practical strategies you can use right now to: • Avoid the traps that sink businesses in a downturn. • Stay ahead as your customers’ needs accelerate and change. • Harness the power of purpose and storytelling to inspire loyalty. • Use distinction as your growth strategy in a tight market. Whether you’re an entrepreneur, executive, or part of a team looking to stand out in difficult times, these episodes deliver the clarity and tools you need to not just survive — but thrive. Because in turbulent times, standing out isn’t optional — it’s essential.

Listen onApple Podcasts

Latest episodes

episode artwork

20 August 2025

Episode 2 -- Your Customers Are Changing Faster Than You Are

In a volatile economy, customer expectations don’t just shift — they accelerate. The real danger isn’t that you’re falling behind competitors…it’s that you’re falling behind your customers.

In this episode, Scott McKain explores why the customer you served last year may no longer be the same customer today — and how to close the “speed gap” between their evolving needs and your ability to adapt. You’ll learn how to listen beyond the words, anticipate future expectations, and practice Proactive Customer Evolution so you stay one step ahead.

What you’ll discover in this episode:

The “speed gap” that separates leaders from laggards in turbulent times.
Why listening for subtle shifts in customer behavior reveals tomorrow’s expectations.
How to forecast your customers’ next moves and prepare before they arrive.

Action Step: Identify three ways your customers’ world has changed in the past six months — and one change you believe is coming in the next six — then adjust now to stay relevant.

Because in uncertain times, the fastest way to lose customers is to change slower than they do.

00:00

04:57

episode artwork

08 August 2025

Episode 1 — The New Rules of Standing Out in a Downturn

There’s a funny thing about economic downturns. When the headlines turn grim, many organizations make the exact same moves at the exact same time — cut marketing, freeze hiring, pull back on innovation — and then wonder why customers stop noticing them.

The truth? When everyone reacts the same way, it’s the perfect opportunity to rise above the noise. But to do that, you can’t play by yesterday’s rules of “standing out.” The game has changed. And in today’s economy — one filled with turbulence, uncertainty, and pressure — the way you create separation from the competition has to change too.

Welcome to Beyond Distinction in Turbulent Times, the podcast where internationally acclaimed speaker and business advisor Scott McKain shares proven strategies to help you stand out, even when the marketplace is under pressure.

Through stories, insights, and real-world examples, you’ll learn how to separate yourself from the competition and create lasting loyalty — no matter what the economy is doing.

00:00

05:02