Episode 1 — The New Rules of Standing Out in a Downturn

There’s a funny thing about economic downturns. When the headlines turn grim, many organizations make the exact same moves at the exact same time — cut marketing, freeze hiring, pull back on innovation — and then wonder why customers stop noticing them.

The truth? When everyone reacts the same way, it’s the perfect opportunity to rise above the noise. But to do that, you can’t play by yesterday’s rules of “standing out.” The game has changed. And in today’s economy — one filled with turbulence, uncertainty, and pressure — the way you create separation from the competition has to change too.

Welcome to Beyond Distinction in Turbulent Times, the podcast where internationally acclaimed speaker and business advisor Scott McKain shares proven strategies to help you stand out, even when the marketplace is under pressure.

Through stories, insights, and real-world examples, you’ll learn how to separate yourself from the competition and create lasting loyalty — no matter what the economy is doing.