Episode 2 -- Your Customers Are Changing Faster Than You Are

In a volatile economy, customer expectations don’t just shift — they accelerate. The real danger isn’t that you’re falling behind competitors…it’s that you’re falling behind your customers.

In this episode, Scott McKain explores why the customer you served last year may no longer be the same customer today — and how to close the “speed gap” between their evolving needs and your ability to adapt. You’ll learn how to listen beyond the words, anticipate future expectations, and practice Proactive Customer Evolution so you stay one step ahead.

What you’ll discover in this episode:

• The “speed gap” that separates leaders from laggards in turbulent times.
• Why listening for subtle shifts in customer behavior reveals tomorrow’s expectations.
• How to forecast your customers’ next moves and prepare before they arrive.

Action Step: Identify three ways your customers’ world has changed in the past six months — and one change you believe is coming in the next six — then adjust now to stay relevant.

Because in uncertain times, the fastest way to lose customers is to change slower than they do.